3 Logistics Trends Your Consumers Value
The current global consumer climate is constantly evolving, and with this, the needs and priorities of your logistics and supply chain provider should adapt as well to best cater to your customers. In order to be your customers’ number one choice, all aspects of your supply chain, from production to distribution, should have your customers’ goals and current trends in mind.
In this blog, we have outlined a few of the consumer trends we have seen in 2020 that you should look for in your logistics partner to ensure you are delivering a customer-focused service and stay on top of future global supply chain management methods.
1. Sustainability
In the past few years, but particularly in 2020, we have seen a shift towards consumers favouring companies with awareness for sustainability and practices in place to “go green”. Consumers value purchasing products from retail companies who incorporate sustainability and eco-awareness into their approach from their production and distribution efforts. You can ensure your business is incorporating sustainability into your overall strategy by partnering with a logistics team who shares the same values for reducing their impact on the environment.
In most cases, green logistics will not only help the wider environment but can also enhance your corporate reputation, increase customer loyalty, and lower your long-term supply chain costs.
For example, at Willmotts Transport, we value our environmental impact and have implemented the following sustainability practices as a logistics company:
Energy-efficient lighting, plumbing and operational systems in our warehousing & storage facilities
Green solution trailers with reduced fuel usage that allows our customers to fulfil more stock per trailer, reducing the number of journeys
Soil Association Certification, certifying Willmotts Transport are operating to the highest standards of sustainability and integrity for our industry
2. Innovative Technology
As we delve further into the digital age, consumer demands for live updates have increased the need for retail businesses to partner with logistics companies who have adapted their technology to keep up with these demands. Modern supply chain processes demand the need for 24/7 tracking of shipment whereabouts, an enhanced online user experience, as well as advanced stock control tools to increase productivity, save costs, and satisfy customers.
At Willmotts Transport, we strive for excellence and continue to advance the technology used in our processes, from our warehousing and storage facilities to our distribution network. Partnering with a logistics company who is committed to improvement and staying up to date with evolving tech integrations is crucial when considering a logistics company for your retail business.
3. Industry Partnerships
As you search for a logistics company, as a retail business you want to work with a logistics partner who is well-known in the industry and has a network of industry connections. This can reduce costs in your end to end supply chain as your entire supply chain network from pre-production, to post-production and storage, to distribution can be managed by one team with reliable connections in the industry. Enhance customer satisfaction by teaming up with a logistics partner who is experienced in the industry and can provide the most support for your business.
Our team has many industry connections in logistics to help support your retail business through every stage of the process. As well as this, we are members of multiple industry associations to help streamline your distribution needs (e.g. Palletforce who powers our pallet network).
For more information on how the Willmotts Transport team can help support your retail business through changing trends and technology, get in touch to have your questions answered and receive a tailored quote, here.